The 5 Essential Integrations Your Sales CRM Should Have

The 5 Essential Integrations Your Sales CRM Should Have
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CRM integrations let you synchronize all your company’s data with your CRM software. Consequently, they help your sales team get deeper customer insights, work more efficiently and boost productivity.

Here are five integrations that are crucial for your Customer Relations Management software and how they can make your business more efficient.

1. Marketing Automation

Marketing automation is quickly taking over the marketing department in most organizations – both small and large. It is an invaluable tool for businesses that lack the workforce to manage their marketing campaigns and sales team.

The software allows you to easily schedule emails, automate social media posting, segment contacts, manage your content and track your customer’s buying habits. Some of the most popular marketing automation tools include HubSpot, MailChimp, Marketo and Constant Contact.

2. Email Automation

Email automation is another important integration your CRM software should have. It enables you to manage all your email contacts inside the CRM software, which saves you the hassle of having to switch between multiple windows and applications.

With email automation, you can create professional looking emails as well as send out newsletters and sales updates at designated times. You can integrate your CRM software with a variety of email automation tools including Insightly for Google Apps and Maximizer for Outlook.

3. Calendar Integration

This tool syncs your calendar with your CRM software allowing you to keep track of important events. It also helps you avoid the hassle of multiple sign-ins and reduce the risk of double bookings.

4. Cloud Telephony Integration

Phone integration is crucial to businesses that spend a lot of time making sales calls. It has automated dialing features that allow sales representatives to make more calls and reach more prospects. This integration can also use information stored in your CRM to personalize conversations with prospects, which helps to convert more leads to sales.

Additionally, cloud telephony integration uses access routing tools that redirect your callers to the most appropriate sales representative.

5. Social Media Integration

Integrating social media with CRM can help you track trends on social media platforms like Facebook, Instagram, and Twitter. Your sales representatives can, in turn, use the information to create effective social media ads, respond to customer needs in real-time and produce KPI reports indicating customer sentiment and marketing outreach performance.

These integrations can help you get the most out of your Customer Relationship Management Software. Just make sure to choose tools that suit your company’s needs.

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